The Man Who Truly Knows Vietnam: A Special Conversation at IMTM 2026

Written by: Camellia
Updated date:25/06/2026
Among the many conversations we had at IMTM 2026 in Tel Aviv, one stood out in a way we didn’t expect.
During the two days at Expo Tel Aviv, Mr. Phong Dang — Co-founder and Director of Asia Viva Travel — was invited to sit down for a dedicated interview with Sir Yoram Ray Naor: Honorary Consul General, Vice President of the Ambassador’s Club of Israel, and Vice President of the Latin America–Israel Chamber of Commerce.

Mr. Phong Dang and Sir Yoram Ray Naor at IMTM 2026, Expo Tel Aviv
What made this moment special wasn’t just the title on his business card. It was the fact that Mr. Naor knows Vietnam — not as a tourist, but as someone who has been genuinely experienced the country for years. He has previously welcomed a Vietnamese Prime Ministerial delegation to Israel, and helped facilitate a collaboration between Israel and FPT, one of Vietnam’s leading technology corporations. Vietnam, for him, is not a destination. It’s a relationship built on genuine warmth.
So when he sat down with Mr. Phong, his questions came from a real curiosity — and real care. It had been a while since he last visited Vietnam, and you could feel that he genuinely missed it. He wanted to know: How is tourism doing? How has Vietnam changed? How are Vietnamese businesses growing on the international stage?

Mr. Phong Dang in conversation with Sir Yoram Ray Naor at IMTM 2026, Expo Tel Aviv
It was the kind of conversation that reminded us why we love doing this work.
For us, it was a quiet but meaningful honor. IMTM 2026 brought together representatives from across the globe — and out of everyone there, Mr. Naor chose to sit down with us. To be trusted with that conversation, with someone of his experience and standing, is not something we take for granted.
Why IMTM 2026 Mattered to Us
IMTM 2026 (International Mediterranean Tourism Market) took place on 3–4 February 2026 at Expo Tel Aviv. For Asia Viva Travel, it was a chance to meet Israeli travel partners and travelers face to face, at our booth and in conversations like this one. You can read more about our team at the fair in [Asia Viva Travel at IMTM Israel 2026](link bài IMTM tháng 5).
Planning a Trip to Vietnam from Israel?
Our Hanoi-based team has more than 26 years of experience designing private, tailor-made trips in Vietnam, Laos and Cambodia. Every itinerary is built around you: your pace, your interests and any special requests, from kosher meals to a Shabbat-friendly schedule. If this is your first trip, start with our guide to kosher food in Vietnam or our Vietnam & Cambodia in 15 days itinerary. When you are ready, get a free tailor-made quote.
If you’re thinking about visiting Vietnam, Laos, or Cambodia — we’d be glad to be part of your journey.




























